Binge drinking is a pervasive problem amongst all age groups but is particularly life threatening to college students. This idea that it is acceptable for people to keep drinking until they black out at parties jeopardizes the health and safety of not only the individual but also those around them. I decided to create a poster addressing this topic and the danger of not knowing when to stop. By using a once popular party song and representing the increasing chaos as the shots go on, the poster symbolizes the way that young people are unable to tell when they’ve drunk too much and often refuse to set up limits for themselves. The poster is created to glow in the dark to show the shift from normal to drunk.
Art Direction:
Stephanie Knopp
TYPOGRAPHY
POSTER DESIGN
